Creators with a price tag on them.
No “DM for rates”. Every creator on The Lineup shows an explained rate estimate for a post, story, reel or video. Filter by niche, audience size, where the audience lives and self-declared attributes, send a brief, close the deal directly. ratepop takes nothing.
Got a quote? Check if it's fair.
Any creator, on ratepop or not. Add their reach, engagement and the price they sent — see the fair range for that exact size, niche and format, from 2026 market reports and real deals.
Add their followers and average likes + comments — the fair range appears right away.
Every number comes with the math: followers, engagement, niche, market fit. Compare like for like.
Niche, platform, follower size, where most of the audience lives, and attributes creators declare themselves (age, look, vibe, location) — shown openly.
Hit “Book”, write what you need and your budget. The creator answers to your email. No middleman.
Brands pay nothing. Creators pay only for visibility. The deal and the invoice are between you two.
Questions brands ask
Are the rates negotiable?+
They are asking prices. Most creators show a market range too, so you both know where the number sits. Negotiate on deliverables, usage rights and exclusivity — the same things agencies charge extra for.
What does the orange check mean?+
An active PRO membership — paid, or earned through a pop streak, invites or verified deals. It does not mean we audited their audience. “Numbers verified” is different: the follower count was checked against the platform’s public API. “Verified deal” on a profile = a payment screenshot we checked and then deleted.
Do I need an account?+
No — hit Book, leave your work email, done. A free, verified brand account still helps: your requests land at the top of PRO creators’ inboxes, a few PRO creators accept verified brands only, and creators see your company when you view their card. To verify, create a free brand account, add your EU VAT number (checked in the official VIES register instantly) or use a company email on your website’s domain (one confirmation click). Everything else we check by hand, usually within a day. Verification is free and you send requests under your company name.
How do I pay the creator?+
Directly, however you agree — invoice, PayPal, bank transfer. ratepop is not part of the payment.
Can I see past deals?+
Creators can report deals anonymously; they feed the market ranges you see under each rate. A creator can choose to show a screenshot-verified deal on their profile (amount and format, brand hidden) — everything else stays private.
Where do the market ranges come from?+
Public 2026 reports (Collabstr, Influencer Marketing Hub, Hypefy, ContentGrip) blended with real deals reported on ratepop. Sources are linked under every range.