ratepop
For brands · free · no account

Is this quote fair?

Any influencer, on ratepop or not. Add their reach, engagement and the price they sent — see the fair range for that exact size, niche and format.

  • Instagram, TikTok, YouTube and LinkedIn
  • Posts, stories, reels, videos, integrations, newsletters
  • Market ranges from 2026 reports + real deals
  • Tells you what to negotiate, not just a number

Add their followers and average likes + comments — the fair range appears right away.

Questions brands ask

How much should I pay an influencer?+

It depends on reach, engagement, niche and format more than on followers alone. A 50k beauty creator on Instagram with healthy engagement typically lands in the mid hundreds of dollars per post in 2026; the check above gives the range for the exact numbers you have.

What makes a quote too high?+

A price well above the fair range usually bundles something extra — usage rights for ads, exclusivity, a package of stories, or rushed timing. Ask what is included before you negotiate the number.

What if the quote is far below the range?+

Good for you — but check the audience is real: look at comments on recent posts, not only the follower count. Very low prices with very high follower counts are a common sign of bought followers.

Where do the numbers come from?+

The same public formula every creator on ratepop sees, calibrated to 2026 market reports (Collabstr, Influencer Marketing Hub, Hypefy, ContentGrip) and blended with deals reported on ratepop.

Is anything I type saved?+

No. The check runs in your browser. If you use “Fill” with a handle, we read that account’s public numbers from Instagram or YouTube and nothing else.