Instagram rate calculator
How much to charge for a sponsored post, reel, carousel or story. Type your @ — you get an explained price per post, not a guess.
Free · 10 seconds · paste your profile link or type your @
Instagram rates in 2026, by size
Median price per sponsored post with the usual range (lifestyle niche, US-level audience). Your niche moves it up or down — open a row for every niche.
| Followers | Median | Typical range | |
|---|---|---|---|
| 1k–10k | $89 | $20–$340 | Details |
| 10k–100k | $389 | $105–$2,552 | Details |
| 100k–500k | $2,187 | $644–$7,250 | Details |
| 500k–1M | $9,477 | $4,050–$27,702 | Details |
| 1M+ | $26,690 | $10,611–$84,240 | Details |
What goes into the number
- Followers — the base of the price.
- Engagement — likes + comments per post; a small, engaged audience can out-earn a big quiet one.
- Niche — comedy & entertainment and education pay the most on Instagram.
- 2026 market fit — keeps the result in line with what creators your size are paid.
By format
Example: a typical Instagram creator with 30,000 followers.
Questions
How much should I charge for a sponsored post, reel, carousel or story?+
Start from the 2026 market for your size: a Instagram creator with 10k–100k followers typically lands around $389 per post (range $105–$2,552). Your own number moves with engagement, niche and where your audience lives — the calculator above works it out in about 10 seconds.
How does the Instagram rate calculator work?+
It takes your followers and your average likes and comments (engagement), applies a niche factor (finance and education pay more than lifestyle, for example) and a market fit that keeps the result in line with published 2026 rates for creators of your size. Every step is shown on a receipt, so you can explain your price to a brand.
Which niches pay the most on Instagram?+
At 10k–100k followers, the highest medians are comedy & entertainment ($586), education ($586), business & finance ($576). The full table by niche and size is on the Instagram rates page.
Is it free?+
Yes. The calculation and the full breakdown are free and need no account. An account is only needed if you want to put your rate card on The Lineup, where brands find and book creators.