Instagram · 2026

Instagram influencer rates 2026

Median price per sponsored post by niche and followers, from public 2026 market reports. At 10k–100k followers, comedy & entertainment pays the most ($586) and lifestyle the least ($389).

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Niche	1k–10k	10k–100k	100k–500k	500k–1M	1M+
Beauty	$94	$408	$2,295	$9,945	$28,008
Fashion	$97	$422	$2,376	$10,296	$28,996
Fitness & Sports	$109	$475	$2,673	$11,583	$32,621
Business & Finance	$132	$576	$3,240	$14,040	$39,540
Lifestyle	$89	$389	$2,187	$9,477	$26,690
Travel	$100	$437	$2,457	$10,647	$29,985
Food & Drink	$100	$437	$2,457	$10,647	$29,985
Family & Parenting	$122	$533	$2,997	$12,987	$36,575
Tech	$113	$494	$2,781	$12,051	$33,939
Gaming	$96	$418	$2,349	$10,179	$28,667
Comedy & Entertainment	$134	$586	$3,294	$14,274	$40,199
Education	$134	$586	$3,294	$14,274	$40,199

USD per post, median. Open a niche or a cell for the range, formats and what creators on The Lineup ask right now.