How much do fitness & sports creators with 1M+ followers charge on Instagram?
Sponsored post prices for fitness & sports creators with 1M+ followers — the 2026 market range, what a typical creator of this size lands at on the ratepop formula, and what creators on The Lineup ask right now.
A typical creator: 2,000,000 followers
3% engagement, fitness & sports niche. The formula: audience × 0.008 + engagement × 40 × 10.00, × niche 1.37, × market fit 1.4.
Questions
How much does a fitness & sports creator with 1M+ followers charge on Instagram?+
In 2026 the market range for a sponsored post is about $12,969–$102,960, with a median around $32,621. A typical creator of this size (2,000,000 followers) lands at $32,990 on the ratepop formula.
What changes the price?+
Engagement (likes + comments or average views), the niche (fitness & sports is ×1.37 in our formula), where most of your audience lives, usage rights for ads, exclusivity and how many deliverables are bundled.
Where do these numbers come from?+
The range is the 2026 baseline from public reports (Collabstr, Influencer Marketing Hub, Hypefy, ContentGrip) at US-level audiences. The live median on this page is what creators on The Lineup ask right now. The calculator goes further: it uses the current market fit and blends in deals reported on ratepop, so your exact number can differ from this baseline.
Range: 2026 baseline from Collabstr, Influencer Marketing Hub, Hypefy and ContentGrip (US-level audiences). Your own number in the calculator also uses the live market fit, where your audience lives and deals reported on ratepop. See how we price.