TikTok · 2026

TikTok influencer rates 2026

Median price per sponsored video by niche and followers, from public 2026 market reports. At 10k–100k followers, comedy & entertainment pays the most ($336) and lifestyle the least ($203).

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Niche	1k–10k	10k–100k	100k–500k	500k–1M	1M+
Beauty	$72	$213	$1,105	$3,060	$12,325
Fashion	$75	$220	$1,144	$3,168	$12,760
Fitness & Sports	$84	$248	$1,287	$3,564	$14,355
Business & Finance	$92	$270	$1,404	$3,888	$15,660
Lifestyle	$69	$203	$1,053	$2,916	$11,745
Travel	$77	$228	$1,183	$3,276	$13,195
Food & Drink	$77	$228	$1,183	$3,276	$13,195
Family & Parenting	$94	$278	$1,443	$3,996	$16,095
Tech	$83	$245	$1,272	$3,523	$14,188
Gaming	$74	$218	$1,131	$3,132	$12,615
Comedy & Entertainment	$114	$336	$1,745	$4,831	$19,459
Education	$99	$290	$1,507	$4,172	$16,806

USD per video, median. Open a niche or a cell for the range, formats and what creators on The Lineup ask right now.