How much do food & drink creators with 10k–100k followers charge on TikTok?
Sponsored video prices for food & drink creators with 10k–100k followers — the 2026 market range, what a typical creator of this size lands at on the ratepop formula, and what creators on The Lineup ask right now.
A typical creator: 30,000 followers
45,000 average views, food & drink niche. The formula: audience × 0.00225 + views × 0.0027, × niche 1.26, × market fit 0.98.
Questions
How much does a food & drink creator with 10k–100k followers charge on TikTok?+
In 2026 the market range for a sponsored video is about $82–$1,047, with a median around $228. A typical creator of this size (30,000 followers) lands at $233 on the ratepop formula.
What changes the price?+
Engagement (likes + comments or average views), the niche (food & drink is ×1.26 in our formula), where most of your audience lives, usage rights for ads, exclusivity and how many deliverables are bundled.
Where do these numbers come from?+
The range is the 2026 baseline from public reports (Collabstr, Influencer Marketing Hub, Hypefy, ContentGrip) at US-level audiences. The live median on this page is what creators on The Lineup ask right now. The calculator goes further: it uses the current market fit and blends in deals reported on ratepop, so your exact number can differ from this baseline.
Range: 2026 baseline from Collabstr, Influencer Marketing Hub, Hypefy and ContentGrip (US-level audiences). Your own number in the calculator also uses the live market fit, where your audience lives and deals reported on ratepop. See how we price.