How much do fitness & sports creators with 10k–100k subscribers charge on YouTube?
Sponsored dedicated video prices for fitness & sports creators with 10k–100k subscribers — the 2026 market range, what a typical creator of this size lands at on the ratepop formula, and what creators on The Lineup ask right now.
A typical creator: 30,000 subscribers
12,000 average views, fitness & sports niche. The formula: audience × 0.0225 + views × 0.0045, × niche 1.37, × market fit 1.13.
Questions
How much does a fitness & sports creator with 10k–100k subscribers charge on YouTube?+
In 2026 the market range for a sponsored dedicated video is about $312–$4,950, with a median around $1,139. A typical creator of this size (30,000 subscribers) lands at $1,129 on the ratepop formula.
What changes the price?+
Engagement (likes + comments or average views), the niche (fitness & sports is ×1.37 in our formula), where most of your audience lives, usage rights for ads, exclusivity and how many deliverables are bundled.
Where do these numbers come from?+
The range is the 2026 baseline from public reports (Collabstr, Influencer Marketing Hub, Hypefy, ContentGrip) at US-level audiences. The live median on this page is what creators on The Lineup ask right now. The calculator goes further: it uses the current market fit and blends in deals reported on ratepop, so your exact number can differ from this baseline.
Range: 2026 baseline from Collabstr, Influencer Marketing Hub, Hypefy and ContentGrip (US-level audiences). Your own number in the calculator also uses the live market fit, where your audience lives and deals reported on ratepop. See how we price.