YouTube · 2026

YouTube influencer rates 2026

Median price per sponsored dedicated video by niche and subscribers, from public 2026 market reports. At 10k–100k subscribers, business & finance pays the most ($1,725) and lifestyle the least ($792).

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Niche	1k–10k	10k–100k	100k–500k	500k–1M	1M+
Beauty	$192	$1,026	$6,515	$17,850	$47,749
Fashion	$189	$1,012	$6,424	$17,600	$47,080
Fitness & Sports	$213	$1,139	$7,227	$19,800	$52,965
Business & Finance	$323	$1,725	$10,950	$30,000	$80,250
Lifestyle	$148	$792	$5,026	$13,770	$36,835
Travel	$196	$1,047	$6,643	$18,200	$48,685
Food & Drink	$176	$942	$5,979	$16,380	$43,817
Family & Parenting	$239	$1,277	$8,103	$22,200	$59,385
Tech	$255	$1,362	$8,647	$23,690	$63,371
Gaming	$168	$900	$5,716	$15,660	$41,891
Comedy & Entertainment	$262	$1,403	$8,906	$24,400	$65,270
Education	$236	$1,263	$8,015	$21,960	$58,743

USD per dedicated video, median. Open a niche or a cell for the range, formats and what creators on The Lineup ask right now.